SCOOT:
THE YELLOW CONVERTER

For the first time ever, Scoot introduced a new way to pay for flights – yellow. That’s right: we turned the brand’s colour into a unique currency. The more yellow fans wowed us with, the more flight discounts they won.

Nearly 6,000 people, bananas, rubber duckies and more showed up during our three-day activation along Orchard Road in October 2019. And several more took part in the digital version of the Yellow Converter that was launched in markets like Taiwan, Australia and India.

Creative Circle Awards 2021:
Outdoor – 1 Silver, 1 Bronze
Brand Experience and Activation – 1 Bronze