FRUIT SHOP ON GREAMS ROAD:
ALL NATURAL,
NO GAS
With the launch of several fruit juice products by multinational soft drink brands in Chennai, local juice bar Fruit Shop on Greams Road began to face immense new competition.
We wanted people to know that a fresh glass of Fruit Shop juice is far more nutritious than any bottled beverage can claim to be.
So we created a series of humorous radio spots to highlight how their juices are ‘all natural, no gas’.
ABBY Awards 2016:
Radio – 1 Bronze
MVO: A fresh glass of juice from Fruit Shop on Greams Road will make your hair so soft, smooth and silky, that Persian carpet makers will pay you millions for your locks and use them to make the softest, smoothest, silkiest carpets in the world. Leaving you bald. But rich. But still bald.
SFX: A can pops open.
MVO: We don’t put any gas in our juices, so we put some in this radio ad. Fruit Shop on Greams Road. All natural, no gas.
MVO: A fresh glass of juice from Fruit Shop on Greams Road will make you so damn good-looking, you’ll cause accidents every minute, adding to the lawsuits which you keep getting acquitted on, because the judge has a soft spot for your smile, and your eyes, and your dimples, and your… Oh God, you’re good-looking!
SFX: A can pops open.
MVO: At the Fruit Shop, we don’t put any gas in our juices, so we put some in this radio ad. Fruit Shop on Greams Road. All fruit, no gas.
MVO: A fresh glass of juice from Fruit Shop on Greams Road will turn you into a dancing machine with so many moves, you can dance with the stars, the moon, the sun, stray satellite debris, Sandra Bullock, the occasional alien mothership, and host your very own TV show, ‘The Milky Way’s Got Talent’.
SFX: A can pops open.
MVO: We don’t put any gas in our juices, so we put some in this radio ad. Fruit Shop on Greams Road. All natural, no gas.
Rubecon Creative Chennai
Executive Creative Directors: Alexander Zachariah, Meera Zachariah
Creative Director: Sajan Prathap Singh
Senior Copywriter: Vishal Sudhir
Copywriter: Ishan Venkat