SAMSUNG: GALAXY S24 GLOBAL LAUNCH
In 2024, we had the once-in-a-lifetime opportunity to launch a first-of-its-kind smartphone globally.
We introduced the Galaxy S24 – Samsung’s first AI-powered phone – by showing how it could help anyone do incredible things, just like that.
Whether you’re a cool guy trying to impress your Korean girlfriend’s grandpa. A Strange sorcerer wanting to search the multiverse in an instant. Or just some marketing dude who forgot to make the phone’s demo film.
Creative Circle Awards 2024:
Film – 4 Silvers
Craft – 1 Silver, 6 Bronzes
Outdoor – 1 Silver
Media – 2 Bronzes
PR – 1 Bronze
And just like that, we created the largest global campaign of 2024 – producing over 19 films, OOHs, and more, in just three months.
BBH Singapore
Chief Creative Officer: Sascha Kuntze
Group Creative Director: Gaston Soto
Creative Directors: Charlene Chua, Wei Hao Chin, Michael Chin, Sid Lim
Art Directors: Grace Wong, Sixin Wu, Amos Mak
Copywriters: Ishan Venkat, Enkainia Lee