CREATIVE CIRCLE AWARDS: METAL COMBAT
This was a cool opportunity to work with the BBH Innovation Lab and turn the local awards game into an actual arcade game. I got to write all my favourite stuff: headlines, trash talk, and a depressing, Russian literature-style easter egg essay too.
My proudest contribution? The Shit Idea. The irony isn’t lost on me.
Creative Circle Awards 2024:
Mobile and Digital – 1 Silver
Craft – 2 Silvers
Design – 2 Silvers
BBH Singapore
Chief Creative Officer: Sascha Kuntze
Executive Creative Directors: Janson Choo, Khairul Mondzi
Associate Creative Directors: Nico Tangara, Luke Somasundram
Art Directors: Sixin Wu, Jonathan Chen, Melissa Ho
Copywriters: Ishan Venkat, Sean Leong