SAMSUNG: THE FUTURE IS NOPE

Samsung’s innovations have revolutionised the world. But back when they were just ideas, they faced obstacles, failures, and plenty of instances when people simply said, ‘Nope’.

Rearrange those letters, however, and we get a word that truly describes Samsung’s pioneering spirit: Open. 

So, to kick off the Samsung Unpacked event in July 2023, we created a film that celebrated the brand’s history of ignoring the naysayers and staying open to innovative possibilities.

Shots:
The Top 100 of 2024

Creative Circle Awards 2023:
Film – 1 Bronze
Craft – 1 Bronze