MEDIACORP: BUSKERMERCIALS

During the pandemic, busking was banned from the streets of Singapore – resulting in 350+ talented performers losing a major source of their income. So we worked with Mediacorp, a national radio network and champion of local creativity, to give them a new avenue to earn a living.

Introducing Buskermercials: a platform that connected local buskers with world-famous brands, equipping them to write, perform, and engineer promotional songs. So the artists earned 100% of the production cost. While the brands enjoyed affordable placements for these memorable commercials across 12 radio stations and more.

Cannes Lions 2022:
Media – 1 Shortlist

Spikes Asia 2023:
Music – 1 Bronze
Radio and Audio – 1 Bronze
Media – 1 Bronze

Creative Circle Awards 2022:
Radio and Audio – 1 Gold, 1 Silver
Craft – 1 Silver, 1 Bronze
Media – 1 Bronze

Effie APAC Awards 2023:
Positive Change – 1 Bronze

Campaign Brief – The Work 2024:
Radio and Audio
Work for Good

MAD STARS 2022:
Radio and Audio – 2 Shortlists
Media – 1 Shortlist
Pivot – 1 Shortlist