NATIONAL COUNCIL OF SOCIAL SERVICE: THE TEAM BEHIND THE TEAM
To open the nation’s eyes to the dynamic career paths available in social service, we worked with Singapore’s national cerebral palsy football team, the CP Lions. Or more specifically, the team behind them – their social service professionals.
Inspired by a true story, this film reveals how the players rose as national heroes, empowered by the diversified expertise and determined efforts of their therapists.
DDB Group Singapore
Creative Chairman: Neil Johnson
Executive Creative Director: Thomas Yang
Creative Group Head: Edwin Leong
Art Directors: Jeanie Lee, Roger Tan, Kezia Agusta
Copywriters: Ishan Venkat, Jasmine Tan