SCOOT:
OFF-PEAK TRAVELISMS

If you’re planning a trip to Greece or Germany, Scoot probably isn’t your top airline choice. So rather than compete with the Etihads and Lufthansas of the world, we decided to carve our own niche and do things our trademark, unordinary way.

We began to promote off-season travel: when the weather, deals and experiences are simply unbelievable – yet relatively unheard of. And to share this wisdom with our budget-conscious fans, we created quirky social content featuring off-peak ‘travelisms’ for on-point holidays. 

Despite being Scoot’s lowest budget campaign in 2019, it was their most effective in terms of engagement and sales.