SCOOT PLUS YOU DOING YOU
Scoot’s premium economy class, ScootBiz, left a lot to be desired. And its name wasn’t doing it any favours. So when we were tasked to relaunch it as ScootPlus, we were careful not to overpromise its benefits.
Our approach was straightforward: Scoot offers all you need – so ScootPlus simply offers more than what you need. With the flexibility to travel as you please. And the freedom for you to do you.
The hero video was followed by social content that highlighted the benefits of flying ScootPlus with more ridiculous scenarios of how you could do you.
BLKJ Havas Singapore
Creative Directors: Khalid Osman, Lester Lee
Creative Group Heads: Rachel Chew, Christie Way
Art Director: Dalton Choo
Copywriter: Ishan Venkat